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INTRODUCTION

70s & THE SEX

The 70s were an incredibly innovative and stimulating decade that brought us Bruce Lee and blaxploitation, Mark Spitz and Jackie Stewart, Rayban specs and bell bottoms, disco music and glam rock, the Lamborghini Countach and the Fiat 124 Special, "the Exorcist" and "Deep Throat", John Holmes and Georgina Spelvin...just to name a few...
A
nd in the middle of all this, sex moved more and more into the centre of the stage. The pressure that gave birth to the 60s sexual liberation movements, led to a massive erotic explosion in the 1970s. This influenced many aspects of adult life and culture like the cinema (with the advent of  X rated movies), magazines (with hundreds of girlie publications) and comic books that began to publish stories, the likes of which had never been seen before...

THE SCENE

In Italy this form of creative freedom soon clashed with dominant moral codes. Comics, which had been rigidly censored for years, suddenly became an arena for new adult publishers who were ready to fight for their creations. A furious battle of prosecutions, indictments, seizures and trials ensued, involving publishers, printers and  even the writers or artists of these so-called "dirty comix". Thankfully legal action was not enough to close the floodgates on this phenomenon. If censors were a problem, sales were definitely not! Every time a story went on sale (sometimes even as often as once a week) , thousands of copies were sold over night. So what was the reason for their success? An original blend of intriguing plots, weird characters, a heavy dose of sex and violence, low prices and last but not least, a stunningly beautiful cover!

THE COVERS

Yes, to embellish the comic book covers of titles like ZORA, WALLESTEIN, SCIACALLO and PLAYCOLT the best artists of the time were summoned. Painters and illustrators such as Biffignandi, Iaia, Tacconi, D'Angelico, all trained at Cinecittą, a demanding school, world famous for its realistic movie poster style, now set their hands to cover art. For the first time ever "classical" style married sex and violence, outrage and scandal. The result was a remarkable and explosive union that never failed to catch the imagination and eye of the public. 70s Italian Pulp Art was born!

 

THE COLLECTION

Today, these original covers stand as unique documents of a period that can never be repeated: the Golden Age of Adult Comics Books. A turbulent time of social and cultural change and great art too...as the following pictures demonstrate. These art pieces are the result of a painstaking search that has taken years of visiting markets, fairs, comic shops and collectors throughout Italy. We hope you appreciate the effort that has been made in bringing you the most complete Italian pulp cover art collection in existence...so go to the Gallery and  enjoy it!


Gallery

mailto:pulpart@lycos.it 

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70s ITALIAN PULP ART